Et Tu, Yeti

by Mark McGlothlin on April 23, 2018

in Inquiring Minds Want to Know

Updated 1600.

ettuye700cw

In light of Yeti’s recent move, yet to be supported by any official statement from the company, makes one wonder if they’ll pull down vids like this one – YETI Presents: A Hunt, or pull support from Ducks Unlimited or RMEF (those guys support the lawful ownership and use of firearms too ya’ know)?

Disclosure: Not an NRA member, but a very happy, careful, and trained multi-firearm owner and user, and increasingly interested observer of bizarre and illogical corporate behavior in our culture, something every business in the country has the absolute right to undertake at any time. Also the owner of a number of high-end coolers, the only one of which leaks consistently from a faulty valve happens to be the Yeti.

UPDATE: So YETI finally decided to get around to a bit of damage control; just noticed this when scanning SM about 4 CDT –

YETIstatement23AugPM

So even billion dollar companies make colossal gaffes with PR? It appears they do, and time will tell if they’re willing to stick to their guns (pun intended) as per the statement above.

My YETI cooler still leaks…