Some of us who write here on Chi Wulff spend a fair amount of our pay-the-bills time working in a business strongly related to the web; we work with teams building and managing web portals (static sites and ecommerce venues) and manage advertising and social media campaigns.
I in particular have never been a fan of Facebook as a venue for meaningful online advertising, particularly for shops in the fly fishing arena.
That said, we are continually astounded at how many shop owners | managers and nonprofit advocacy groups we talk to who ‘feel’ that Facebook advertising provides ‘a decent’ ROI despite nary a one in the past two years being able to actually objectify for us their show-me-the-numbers ROI.
One of the best economics and tech minds around happens to be a very active blogger (Karl Denninger at Market-Ticker.org) and he’s posted some very interesting information recently regarding what on the surface appears to be nothing short of fraud being served up by the Facebook advertising team (their only real revenue stream by the way).
If you, your business or organization or your contracted social media manager is buying advertising on Facebook, you need to invest 10 minutes of your time in the video below and read the two recent Denninger posts on the issue linked below. (The video is not his, by the way.)
There are far better ways (than paid Facebook advertising) to invest your advertising dollar that will actually engage your customer | potential customer.
Denninger – FaceFart: Accusations of “Like” Fraud
Denninger – Why Facebook’s Click Farm Problem Will KILL Them
