Life in the Fly Shop Real World: Making Lemonade During Runoff

by Mark McGlothlin on June 24, 2011

in So What?

When an outrageous snowpack and a quick turn to summer heat turn streams and rivers to chocolate milk, fly shops need to generate revenue where they can.

Even floating dudes on ‘whitewater floats’ can help pay the bills and gets a body out on the water.