As distracting and distasteful as it may seem on some days – there are indeed bills to pay, shelter and food to purchase, vehicles to fuel, and clothes to buy – though you probably could wear waders around town here in Bozeman year-round and nobody would fire you a second look.
Several ‘real world’ projects that I’m involved with force me to stay more or less abreast of current themes, trends and news regarding the economy (yawn) as well as commercial real estate (sigh) and publishing trends (fascinating).
So what the heck does this have to do with a fly fishing blog?
There have been several spirited discussions in the recent and almost recent past on the future of print media and PR / advertising that have rattled through the fly fishing world – even TC and KB have been chatting about some of the insights being proffered over on wicked outdoorsy (read the last several posts at W on PR and publishing if you have time) recently.
These discussions have oft centered upon the seemingly weakening position of the traditional ‘dead-tree’ fly fishing media, particularly considered in the context of online fly fishing ‘mags’ which have surfaced thus far – no doubt more will soon follow. We view the online fly fishing ‘magazine’ field as wide open for a well-crafted, insightful presentation of eye candy combined artfully with insightfully written and presented content.
So what the heck does the discussion have to do with Google?
There are about 40 financial news portals and blogs that I run through every morning early; Barry Ritholtz writing at The Big Picture had an interesting link up today referencing an article over at Wired.com – Secret of Googlenomics: Data-Fueled Recipe Brews Profitability. That’s their graphic above; not very ‘fishy’ is it? (Actually you Google haters out there might think it’s very fishy….)
Google’s economists and algorithm wonks have changed and will continue to alter the world of advertising at warp speed. They’re fishing for and tracking an astounding volume of data that will impact decisions that advertisers make in terms of spending shrinking advertising dollars.
Will those spending decisions impact to some degree the viability of the ‘traditional’ print fly fishing media?
Probably.
Does the ‘traditional’ print fly fishing media have ‘bigger fish to fry’ in terms of dealing with competition from alternative media delivery of fly fishing wit, wisdom and advertising?
Sure looks like it.
Tags: Dry Fly Media
